Marty Rabkin

Public Relations

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Marty Rabkin is the owner/principal of martinrabkinink, an integrated marketing/communication services consultancy serving financial services, IT, industrial, media publishing and non-profit industry clients. In his 20-plus years of marketing/communications, advertising, public relations and publishing experience, Marty has developed a solid understanding of the business and industry issues to offer clients comprehensive, motivated services, enabling me to grasp the essence of a company, extrapolate it and put it out there. As one client said, "Rabkin puts [companies] on the map.” His focus is on the development of structured, integrated marketing programs built to deliver results against business objectives, concentrating on four primary stages of the market development lifecycle: strategies, awareness and perception; program launch and lead generation; partner and channel strategies; and retention and community building.