Emma Joyce

CEO

Emma is the Chief Executive Officer of GBBC Digital Finance (GDF), the UK-based financial services division of GBBC. Emma joined GDF in 2019, with a focus on growing the membership, and working with both regulatory agencies and industry to drive global, digital innovation.

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Prior to working at GBBC, Emma held strategic marketing positions at Citi, Barclays and Fidelity, ensuring marketing activities were in alignment with business objectives. At Citi, Emma worked on projects to promote and showcase digital money.

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Emma is a leading industry voice representing GDF at international conferences, forums and podcasts, promoting the digital assets industry, exploring how the industry can scale, and discussing the development of best practices, governance standards and regulatory frameworks for digital assets and tokenization.

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Emma was named one of the Twenty Most Influential Women in Crypto in 2023 by Financial News.